These days, keeping up with your competition is a challenge. Add to that the need to refresh with the latest technological advancements and industry trends, and suddenly your to-do list is neverending. As a business owner, marketing your brand is probably high up there on the priorities. But as your competitors continue to ramp up their advertising efforts, how exactly can you remain relevant or ahead of the curve when everyone's on the hunt to be seen?
Sometimes it takes a little bit of outside-the-box thinking to come up with a marketing strategy that really packs a punch. From digital marketing through to radio, print and TV - there's plenty of choice for your brand, no matter what industry you're in. But one mode of marketing that's commonly misunderstood or left in the dark is vehicle branding and promotion.
Typically used to advertise your business on your fleet of vehicles or even on a school bus, vehicle branding is still a highly effective way to garner the attention of your target audience. While those around you are utilising digital methods to be heard, sometimes going places they aren't is one of the most powerful ways to get ahead.
Why you should invest in branded vehicles
Familiarity
As humans, we prefer to invest or do business with brands that are familiar to us. As your target audience roams about on the roads, they'll spot various business branding and logos across vehicles small and large. Whether subconsciously or not, this kind of information is stored in their memory, where they may later recall it when it becomes relevant to them.
Perhaps they saw a plumber's ute roll past one rainy Thursday, only to require the services of one a weekend later. Who do you think they're most likely to call? Familiarity is a powerful tool - use it when you can.
Attention-grabbing
Nothing demands attention like seeing a giant decal on a school bus, or a branded company vehicle with bold, attractive visuals. Put your business under the spotlight, weaving through traffic and landing in front of the most important eyes - your target audience.
Trust
When a business targets its local market, trust is more likely to be amplified. People don't want to do business someone they've never heard of, and if their vehicle looks the part - they're more likely to trust that you can fulfil their needs. Portray that you're a real professional that can deliver on their expectations (if not exceed them).
A few tips to keep in mind
If advertising on a vehicle seems like a good fit for your brand, there are still a few precautions to keep in mind before you get started:
- Only use a vehicle that is in good shape. You want to represent your brand as best as possible.
- Work with a professional designer or supplier - like our team.
- Ensure those driving the vehicle are able to give your brand a good reputation.
- Know the design you're looking for and ensure it fits with your overall branding.
If you'd like to find out how Essential Signs can help you with your vehicle branding needs, get in touch now on 0418 104 324.