In today's visually overwhelming world, getting your signs noticed can be a tough yet vital task for a lot of us who need to communicate or build an image for our businesses. Whether you are a small business owner; in charge of organizing an event; or simply looking to make a mark with good design, there are some ways that graphic designers can ensure their signs stand out and do the job intended of them: capturing attention and conveying a message clearly.
Prioritize Clarity and Simplicity
Clarity and simplicity are the best policies when it comes to putting together signs. What you want to say should be easy to see and understand. Nothing should detract from your message, not even for a moment. The sign should consist of large-ish text that says what it is supposed to say—the main thing—that's any good at all for signs is keeping the text discriminated from the background (which means either using high contrast or little black sign That way, everyone can read it easily.)
Use High-Contrast Colors
Colour plays a huge part in making your signs visible. Using high-contrasting colours, like black and yellow or white and blue, makes your sign super easy to read. And if you opt for a clear intermediate colour (like mauve) for the text part of your sign, using another high-contrasting colour for the background ensures that everything stands out fairly well—unless you're putting your sign up in front of something with the same range of colours (e.g., displaying it in a green park when everything around it is also green).
Select the Right Fonts
Readability is everything when it comes to the fonts you choose — especially for clear communication. Text should be rendered legibly, with each word looking distinct from the next. You don't want your readers squinting or straining to decipher what you've written. This isn't 'graphics,' and it's not meant to tease or trick the eye in any way; it's just plain text, and text ought to be read easily—precisely and without uncertainty.
Incorporate Strong Visuals
When it comes to visual appeal, images and graphics can take your signage to the next level. Yet, when it comes to actual production, most companies don’t know where to start. They are uncertain about what kinds of visuals work best, how to display them effectively, or even which file formats are ideal for print or electronic signs. The good news is that using strong visuals in your signage is both an art and science that can be mastered with a few basic tips.
Conclusion
The effective signage is a combination of art and science. Clarity is number one, with a blend of colours that provide high contrast. Your signs should use the kinds of fonts that are easy to read, even for folks who don't have their eyes centre stage. Visually, your signs should appeal and capture attention—again, without bordering on the "in-your-face" territory but still being seen as important and worth stopping or looking at.