Did you know that your customers can get your business impression long before they have ever set foot in your business? Thanks to signage, interacting with your business or your brand and forming an impression is easy.
And if you are looking for the right signage for promoting your business, here are a few questions that you should ask your potential signage company before you choose one to make the right impression on all your business stakeholders.
#1: What Types of Signage Do You Offer?
Perhaps the most important question you should ask your potential signage company is about the type of signage they offer. You may already have a specific design in mind, but they may also offer solutions that you may not have thought about.
Here are some of the most common types of business signs and how they can help you reach your marketing objective and business goals.
- Building signs,
- Window graphics,
- Banners,
- Wall graphics, and
- Trade show displays.
#2. What is the Design Process Like?
As you choose a signage company for your business, make sure you ask about the design process. Local signage companies often have a full-time design team that creates the signage with utmost care and professionalism. However, it is still integral that you ask about their design process, which includes questions related to concept creation and charges for different types of designs.
#3. Ask About Sign Permitting and Installation
Many people assume that signage development is all about approving the design, but that's not true. Following the design approval, you should also ask about signage permitting, and installation, as different cities and municipalities may have their own set of codes and ordinances that govern the design and the installation of signs.
#4. How Long Will it Take to Create the Sign?
Before you sign up for a signage company, make sure you know the turnaround time for your project. Your chosen signage company should be able to give you a clear timeline and estimate of when your sign will be made so you can schedule your other marketing tasks around the same time.
Choosing a Local Signage Company
When you get a satisfactory answer to these four questions, know that you are working with the right signage company. Essential Signs is a local, Melbourne-based signage company that specialises in customised signage so you can stand out from your competition. With over 35 years of experience, Essential Signs is known for creating versatile and outstanding signage in Melbourne, Australia, for branding different types of businesses across many industries.
Our team of expert signage designers will build and maintain a long-lasting relationship with your business, so you come back to us for all your signage needs in the future. Click here to get in touch with our team of experts for a competitive quote today.